About

The main purpose for the Roadmapping site is to provide a home for the ezine of the same name.

It may evolve.

Roadmapping, the ezine and this site, are published by Des Walsh.

Des helps companies navigate the social media maze and develop their own social media roadmaps, aligned with their business objectives and company culture.

Des started blogging in 2003 to help promote his coaching business. In the process he became an evangelist for blogging, podcasting and other social media in the business sector. A former senior public sector executive, Des founded his communications consulting, training and coaching business in the late 1980s. He is founding moderator of the LinkedIn Bloggers Group, author of the e-book 7 Step Business Blog, now published also in Mandarin Chinese, and co-author of LinkedIn for Recruiting. Des is a regular speaker on blogging and social media and has addressed conferences and seminars in Australia, the USA and China. He is an Associate of China-based company CultureFish Media, which assists companies promoting their business online in China.